The upcoming adidas SL72, a shoe experiencing a resurgence in popularity, is set for a remarkable collaboration with the estate of reggae legend Bob Marley. This partnership feels organic, given both Marley’s documented love for the brand and adidas’ longstanding connection to football, a sport Marley held dear. The shoe incorporates subtle nods to Marley’s Rastafarian heritage, moving beyond the expected bright primary colors and instead opting for tonal burgundy, cream, and pastel green accents on the sole. While co-branding is expected, it’s executed with thoughtful restraint: a black and white portrait of Marley graces the tongue, his signature is subtly placed in gold on the heel counter, and the insole features retro branding that cleverly substitutes Marley’s name for adidas’. This attention to detail elevates the collaboration beyond a simple logo placement, reflecting a deep respect for Marley’s legacy. This highly anticipated release confirms earlier glimpses of the shoe, notably a black-collared sample, and showcases a refined white-collar version, further building excitement for this tribute to a cultural icon.
